Job Description:
Location: Bangalore
Experience: 3-5years
Education: Graduate and Above
Skills: Marketing, Brand Marketing
Key Result Areas
Impact the Brand Financials
- Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
- Negotiate with vendors to get the best rates for procuring marketing collaterals
- Ensure timely vendor onboarding, PO release and invoice submission for all vendors
Understand, Define & Continuously track evolving consumer needs
- Define & track the targeted customer in terms of demographic & psychographic profile
- Understand triggers influencing buying, buying process and shopping behavior
Develop Relationships with agency partners to build & execute Communication & Marketing plans
- Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
- Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.
- Ensure timely delivery of artworks and see through the execution of the same.
- Ensure efficient Media Planning & Buying
Sports Marketing
- Ensure timely delivery of merchandise to all Brand Ambassadors
- Proactively plan and deliver the necessary gear to all trainers of Reebok Running Squad
- Identify Brand appropriate influencers, negotiate terms of association and see through the execution of the same.
Customer engagement
- Plan the marketing Campaign Effectiveness
- Track consumer feedback and relay the same to the relevant teams
Build an Efficient Marketing Budget & Execute on agreed Brand Objectives
- Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
- Build Marketing Plans and Budget for executing on agreed objectives
- Innovate in marketing execution to build marketing cost efficiencies
Efficiency in marketing processes
- Agency Management
- Athlete & Influencer management
- Timely execution of all marketing collaterals
- Timely Delivery of all merchandise to partners
Qualifications:
MBA
Minimum Experience Level:
3-5 Years
Report to:
Senior General Manager
