To partner closely with Sales and Marketing leadership to understand their strategic goals and objectives, aligning HR initiatives to drive business success. And to drive talent management strategies, including recruitment, onboarding, and performance management, to ensure a high-performing Sales and Marketing team and curate comprehensive Learning and Development programs to steer business growth.
Job Context: In the dynamic landscape of the Linen & Cotton business, a vast network encompassing 200 Exclusive Brand Outlets (EBOs), 7,000+ Multi-Brand Outlets (MBOs), and Large Format Stores (LFS), the importance of effective and productive employees cannot be overstated. In this context, the role of the Learning and Development Specialist dedicated to Retail and Sales assumes paramount significance. The primary objective is to elevate, influence, and scale-up employee performance and effectiveness, catalyzing productivity enhancements. This strategic undertaking aims to foster a culture centered on customer-centricity, instilling pride in association with the prestigious Aditya Birla Group, ultimately resulting in exponential business growth, driven by a spectrum of Learning and Development interventions.
As our organization aspires to embrace a more progressive stance and forges closer connections with consumers and customers through diverse marketing initiatives and multiple sales channels, the imperative of enhancing the effectiveness of our diverse sales force and key influencers becomes undeniable. This enhancement will be achieved through a gamut of Retail Excellence programs and Training initiatives. This ambitious endeavor extends to the training of personnel in our Exclusive Brand Outlets (EBOs), the most direct offline Business-to-Consumer (B2C) channel. However, it also encompasses the comprehensive training of our direct and indirect sales personnel involved in Fabric and Apparel serving MBOs, dealers, agents, and more. The objective is to equip our sales force with the tools and knowledge required to learn better and faster, thereby optimizing sales processes and outcomes through the refinement of hard skills. While this initiative is both challenging and fascinating, it represents a significant departure from the norm, requiring the establishment of a fresh foundation from the ground up.
Job Challenges: •To manage the learning needs of a diverse workforce, including sales staff, support staff, masters, tailors, and influencers, each with unique skill sets and backgrounds, can be a complex task.
•To tailor L&D programs to meet the specific needs of different roles within the organization, from retail sales to dealers and agents, requires a nuanced approach to content development.
•To determine the effectiveness and ROI of L&D programs.
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Measuring Training Effectiveness | •Develop and implement a system for collecting feedback and conduct impact assessment of training sessions •Design and administer pre-training and post-training assessments to gauge the knowledge gain and skill improvement among participants •Establish mechanisms to collect and analyze sales data and customer feedback to assess the direct impact of L&D initiatives on business performance |
| KRA2 | HR Business Partner | •Develop and implement employee engagement programs •Establish a structured grievance resolution system to promptly address and resolve employee concerns •Provide comprehensive HR solutions that cater to the specific needs of Sales & Marketing employees, from recruitment and onboarding to career development and exit processes •Analyze the existing sales incentive plans to assess their alignment with business goals and competitiveness in the market •Monitor and track the performance of sales teams against incentive targets, identifying areas for improvement •Ensure the Bangalore office facility is well-maintained, safe, and conducive to a productive work environment •Manage relationships with vendors and service providers, ensuring cost-effective and high-quality facility services •Organize and coordinate yearly health check-up programs for Sales & Marketing employees, ensuring access to preventive healthcare services •Collaborate with Sales Heads to identify and implement necessary updates, aligning HR strategies with evolving sales requirements |
| KRA3 | Logistics Management | •Collaborate with relevant stakeholders to prepare an annual Sales T&D budget, ensuring allocation of resources for effective training initiatives •Monitor and track expenditure against the allocated budget •Oversee the conversion of training content into digital formats suitable for hosting on learning platforms •Ensure the seamless hosting and accessibility of training materials on digital platforms for a wide-reaching audience •Lead the creation of videos and content designed to maintain the interest and motivation of employees •Identify and select appropriate external training and accreditation partners based on the needs of S&M employees •Interact and negotiate with vendors, ensuring the selection of reliable and cost-effective service providers •Oversee the timely and accurate processing of payments to vendors for services rendered |
| KRA4 | Optimize Learning Experience | •Coordinate with HR to leverage E-learning platform (GVC) by creating awareness of the specific sales support staff related trainings, and creating group learning opportunities etc |
