Head - Marketing, Allen Solly

Designation: Head Marketing
Updated: September 12, 2024
Location: Karnataka, India
Organization: Apparels

Job Description:

Location: Bangalore

Years of Experience: 10 - 15years

Skills: Sales, marketing

Impact the Brand Financials

  • Monitor the marketing budget and expenditure
  • Monitor % Sales from new developments/innovations in current category or a new category

 

Understand, Define & Continuously track evolving consumer needs 

  • Define & track the targeted customer in terms of demographic & psychographic profile
  • Understand triggers influencing buying, buying process and shopping behaviour

 

Develop Relationships with agency partners to build & execute Communication & Marketing plans

  • Finalize selection of agency partners for execution of Marketing Plans
  • Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well-defined measurement criteria 
  •  Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand’s Point of View
  •  Ensure efficient Media Planning & Buying

 

Driving Digitization of Brand

  • Create fresh digital content and deploy across social media platforms. Course correction of creative & brand language on social media.

 

Market visits to Understand the Consumers & eco system in Potential Towns

  • To customize the marketing launch strategies to gain maximum Brand visibility
  • To understand the competition
  • To assess the market potential & identify Gaps in the Market for Business Opportunities
  • Raising challenges or questioning the assumptions

 

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

  • Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
  • Build Marketing Plans and Budget for executing on agreed objectives
  • Innovate in marketing execution to build marketing cost efficiencies 

 

GTM - Execution and Trade Show Planning

  • Timely and quality execution of GTM Campaigns & Tradeshow

Qualifications:
MBA

Minimum Experience Level:
10-15 Years

Report to:
Senior Vice President

 
Please ensure the completeness of application. Incomplete Application will not be accepted.