Job Description:

Job Purpose

To lead the Ecom business segment and take responsibility for the growth of business and target delivery of sales through this channel including NSV and EBIDTA for both menswear and womenswear.

Job Context & Major Challenges

Job Context: Linen Club, the leading linen brand in India ventured into E-commerce in 2019 through its apparel line. It has been growing its e-com business and has plans to expand the channel further.

Job Challenges:

• To find a profitable growth route by balancing volumes and ASPs.
• To ensure strong partnerships with platforms for maximum visibility, discount sharing and enhanced performance.
• To manage outsourced operations and work with a cross functional team for delivery.

Key Result Areas

	KRA (Accountabilities) (Max 1325 Characters)	Supporting Actions (Max 1325 Characters)
KRA1	Sales Delivery and Profitability	• Ensure achievement of net sales targets (val/vol) and desired CBA & EBIDTA delivery • Oversee returns and working capital management
KRA2	Third Party Management	• Ensure onboarding of 3 PL partners and create strong working relationships with them • Ensure effective commercial negotiations • Ensure SLA delivery for live inventory, fulfillment, return management • Evaluate alternate business models for expansion and scalability
KRA3	Channel Partner Management	• Oversee annual planning, JBP and ongoing relationship management with key channel partners such as Amazon, Myntra, Flipkart, Ajio, Nykaa, TatacliQ etc. • Onboard new relevant channels as needed • Renegotiate commercials/ waivers and evaluate new business models like Omni as business scales
KRA4	Ensure Right Product/Price Mix	• Develop the product price grid basis competitive benchmarking and channel discussions • Ensure development in coordination with design team • Plan and coordinate on time drops with sourcing team
KRA5	Handle Linen Club’s D2C Website	• Ensure val/vol delivery of brand.com as per projections • Develop next phases of brand.com and handle its customization
KRA6	Ensure Effective Promotions	• Coordinate with marketing to ensure optimum visibility of brand and products on various channels • Co-build and effectively implement a visibility plan for brand.com
KRA7	People Development	• Motivate and mentor team members to improve their skills and knowledge by working with HR team to identify training needs, ensuring job rotations • Train and guide team members as and when needed

Qualifications:

Minimum Experience Level:
7-12 Years

Report to:
Senior Vice President