Job Description:
Location- Bangalore
Experience- 10 to 15 yrs
Qualification- MBA
Impact the Brand Financials
- Monitor the marketing budget and expenditure
- Monitor % Sales from new developments/innovations in current category or a new category
Understand, Define & Continuously track evolving consumer needs
- Define & track the targeted customer in terms of demographic & psychographic profile
- Understand triggers influencing buying, buying process and shopping behavior
Develop Relationships with agency partners to build & execute Communication & Marketing plans
- Finalize selection of agency partners for execution of Marketing Plans
- Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well-defined measurement criteria
- Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand’s Point of View
- Ensure efficient Media Planning & Buying
Driving Digitization of Brand
- Create fresh digital content and deploy across social media platforms. Course correction of creative & brand language on social media.
Market visits to Understand the Consumers & eco system in Potential Towns
- To customize the marketing launch strategies to gain maximum Brand visibility
- To understand the competition
- To assess the market potential & identify Gaps in the Market for Business Opportunities
- Raising challenges or questioning the assumptions
Build an Efficient Marketing Budget & Execute on agreed Brand Objectives
- Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
- Build Marketing Plans and Budget for executing on agreed objectives
- Innovate in marketing execution to build marketing cost efficiencies
GTM - Execution and Trade Show Planning
- Timely and quality execution of GTM Campaigns & Tradeshow
Qualifications:
MBA
Minimum Experience Level:
10-15 Years
Report to:
Chief Operating Officer
