Job Description:

Location: Chennai

Experience: 8-10 years

Education: MBA

Key Result Areas  

Tapping Business potential for the Region

• Footfall generation- Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support
• Create Store business plan in consultation with ARM and team. Co-ordinate with HO to ensure appropriate support for execution.
• Competition Analysis- Analyses the competition information to build up a picture of competition strategy. Identifies emerging opportunities / threats due to competition action. Recommends action to benefit from the emerging trend. Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends.
• Business development- Visits & gives final opinion on B/C sites, filters leads from ARM for further development, anchors the relationship with RBD local representative.

Franchisee Management

• Manages the relationship with the franchisee from a business point of view. 
• Manage conflicts.

SOP Compliance

• Monitors the ARM and the audit reports. Picks up reoccurring trends at the stores

Merchandize Management

• Monitors the ARM reports and the audit reports. Picks up reoccurring trends at the stores

Visual Merchandising

• Monitors the effectiveness of VM arrangement at outlets and recommends changes

Store Operations

• Analyze quality of store opening, study delay patterns if any.
• Monitor operations & Ensure compliance adherence with respect to Cash management, Stock Management, Cost management, housekeeping, staff attendance. Suggest changes to the process as and when required to ensure 100% compliance.
• New Store opening- Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.

Understanding Consumer needs

• Information Collection- Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing.
• Information Analysis- Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the ARM and store teams.
• Develop rapport with top customers (approx. 5) of every store.

Team Management

• Recruitment- Hire ARM & SM under ROM’s guidance
• ARM quarterly appraisal/ performance review
• Identify structural issues to motivation
• Sales Targets- Sets weekly targets for the ARMs based on the market trend, expectation of monthly business from his region, and ARM views
• Spend Budget- Sets the monthly spends budgets for ARMS. Reviews budget vs actual trend and recommends changes.
• Training- To decide on training priorities. Prepare modules for training, make a training calendar for implementation

Qualifications:

Minimum Experience Level:
8-10 Years

Report to:
Senior General Manager