Job Description:

Location-Bangalore

Experience- 5-8years

Education- MBA

Skills- Retail Marketing, Event Management, store Launches, cross functional collaboration, cost optimization

Intro

Van Heusen is looking for a Retail Marketing Lead. A passionate and driven individual who can take our brand, with its formidable retail network of over 430 stores, to the next level through building awareness, engagement and experience for consumers at retail touchpoint.

 Who Are We Looking For

Our ideal candidate should have a proven track record in retail operations or management with a creative bent of mind. The candidate should Ideally have 5 to 6 years of experience in this domain.

You’re perfect if you:

• Believe that “God is in the details”
• Obsessed with beating the competition stores next to us in malls and high streets of the country
• Have a strong bias for action and execution
• Believe that you can win over consumers with a great experience at the store (in addition to phenomenal merchandise)
• Have a penchant for brand storytelling and content
• Work well to collaborate with internal and external stakeholders to get the job done
• Enjoy travelling to various parts of the country to visit markets to gain insights and ensure proper plan implementation

Who You Will Be Working With

You will collaborate with an exciting array of internal stakeholders, including Fashion Designers, Product Managers, Visual merchandisers, Store Training teams & Retail Teams, to ensure our stores evoke the same sense of excitement as our brand. Externally, you will work with Agency Partners, Production Houses, AI Artists, Freelance Creatives and Event Agencies, engaging with creative talent/creators to bring our stores to life.

What You Will Be Doing

As our Resident Retail Marketer, your daily activities will include:

Project Management – NSO & Take Offs: Craft and implement comprehensive plans for new store launches and take-offs. These include creators, visibility drivers, Offline mediums, catalogues and on-site weekend activities that will drive walk-ins in the store across HOVH, Mens, Womens and Gold Stores across the country. 

Media Planning and Effectiveness: Plan ATL, BTL and Digital plans for all activities related to success at the store

Collaborating Across Teams: Work closely with internal teams to ensure that our retail experience and activities are cohesive and strategically aligned with business goals.

Engaging with External Partners: Coordinate with external partners to conceptualize and develop retail engagement properties that will drive retail walk-ins 

Analysing Performance: Build a strong attribution model for all store-related activities to identify and scale up pilots that have worked better

Retail Marketing Budget Management: Keep a close eye on budgets and spends across all retail initiatives and take full accountability for results

Build Large & Sustainable retail programs: Develop and execute marquee retail first brand activations that will be deployed across the country and will meaningfully add to brand equity and business goals

CRM Content Lead: Work closely with the CRM team to continuously improve content standards and improve throughput for retention campaigns

Brand Plan Calendar: Align with the core brand plan calendar to ensure that GTMs are represented well in-store. Build engagement properties for each GTM to drive walk-ins to the store.

In this role, you will not only be a Retail marketing lead but also a brand experience manager, ensuring that activity/action enhances the Van Heusen brand ethos. Your work will directly influence how our brand is perceived and experienced.

Qualifications:

Minimum Experience Level:
5-8 Years

Report to:
Assistant Vice President