Location- Bangalore
Experience- 5 to 7 years
Education- MBA and above
Preferred skills- Brand Marketing, Retail Marketing, ATL, BTL
Key Result Areas
Impact the Brand Financials
-Monitor the marketing budget and expenditure
-Monitor % Sales from new developments/innovations in current category or a new category
-War on Costs
Understand, Define & Continuously track evolving consumer needs
-Define & track the targeted customer in terms of demographic & psychographic profile
-Understand triggers influencing buying, buying process and shopping behavior
Develop Relationships with agency partners to build & execute Communication & Marketing plans
-Finalize selection of agency partners for execution of Marketing Plans
-Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria
- Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand’s Point of View
- Ensure efficient Media Planning & Buying
Define Brand Positioning & build a system to monitor brand performance
-Based on the Target Group profile, work with the creative team to define the brand personality
-Define & maintain relevance of the value dimension of the brand- both tangible & intangibles
-Set Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand Positioning
Customer engagement
-Plan the marketing Campaign Effectiveness
-Consumer Insights Management efficiency ( Eg: quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)
Build an Efficient Marketing Budget & Execute on agreed Brand Objectives
-Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
-Build Marketing Plans and Budget for executing on agreed objectives
-Innovate in marketing execution to build marketing cost efficiencies
Efficiency in marketing processes
-Agency Management
-Media plan effectiveness wrt reach and frequency
-Annual Brand Plan Process efficiency
Monitor competitive brand marketing activities
-Track market research data
-Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan
