Job Description:

About the Aditya Birla Group

A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, pulp and fibre, chemicals, textiles, carbon black and cement.

Aditya Birla Group is among the Forbes Best Employers, 2020 and 4th in the world and 1st in Asia Pacific in the 'Top Companies for Leaders' study 2011 (conducted by Aon Hewitt, Fortune Magazine and RBL).

Grasim Industries Limited - Paints Business

A new venture in the space of paints, Birla Paints division – Grasim is set to offer a diversified new-age portfolio of paints and related products in line with global megatrends. Planned to have presence across multiple locations in India. An exciting place to work, setting up world class systems, processes, future technologies, from design to scale up, involving extreme challenges and agility to add colour to your career.

Key Responsibility Areas

• Volume and Value Target: Plan and drive initiatives to establish focused products in market and maintain sustainable sale potential for focused products (in addition to regular range of products)
• Network Expansion: Study the market for new dealers, analyze their potential and onboard and drive business from this network
• Generate Demand: Explore business opportunities with different stakeholders for regular & focused products and design strategies and initiatives to generate demand
• Field Activations: Design and execute field marketing activities around the products with a view to increase adoption and depth including programs to create product awareness and communicate product strength vis-a-vis competition products in the market
• Cross-Functional Integration: Integrate with other verticals and extend support in driving initiatives for launching and establishing of products in the market
• Demand Planning: Collaborate with Supply Chain, Brand and Retail team to ensure availability of material stock of focused products in line with demand
• Trade Schemes: Input for scheme design to head trade sales team. Implement and track performance of schemes for trade partners.
• On-ground Promotions: Providing assistance to the trade sales head team as well as loyalty team (Services) in driving the loyalty program on the ground. Encourage participation of all stakeholders (dealer, contractors, painters etc..) to drive effectiveness. Grow the number of participants and work on means to retain them (keeping them engaged).
• Market Analysis: Conduct regular market research and keep track of key competition product, pricing and activities
• Team Management: Productive utilization of manpower resources to drive business growth. Work on growth and development of the reporting team by providing them with required inputs, direction and opportunities
• Must have at least some experience in the paints industry 

Qualifications:

Minimum Experience Level:
10-14 Years

Report to:
Assistant Vice President