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At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.
Designation: Executive
Location: India Tamil Nadu Trichy
Organization: Paints HO
| S. No. | Key Result Areas | Detailed Actions |
| 1. | Conversion to Franchisee Stores jointly with Sales team | a) Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners |
| b) Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier | ||
| 2. | Evaluating Retail Excellence Score (RES) and working on driving the same | a) Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc., |
| b) Audit of Franchise retail excellence score on quarterly basis | ||
| c) Creating awareness and importance of RES among franchise | ||
| 3 | Support Delivery of All Marketing, VM Campaigns and focused product sales | a) Support sales of Focussed products via placement, display and promotion through colour consulting and painting services |
| b) Monitors effectiveness of VM arrangement at stores and recommends changes. | ||
| c) Executes Marketing/ promotional campaigns for the Franchise Partner | ||
| 4 | Plan Franchise Launch & coordinate Upgrade | a) Coordinate the store launch plan and monitor the launch / opening process for smooth operations |
| 5 | Monitor Business Performance of Franchise Stores. | a) Monitor new store performance with required handholding for first 6 months |
| b) Drive various measures/ plan to improve the underperforming stores | ||
| c) Drive sales of Focused Value-added Products / Services through Franchise Stores | ||
| d) Track ROI of Franchise Stores – through keeping a close watch on sales and cost implications | ||
| 6 | Relationship Management and Conflict Management with Franchise Partners | a) Building Relationship with Top Franchise Partners in the territory |
| b) Conflict Management within Franchise and non-Franchise stores | ||
| c) Coordination with sales team for quick resolution of conflict and escalated issues | ||
| 7 | Training | a) Training of Franchise Dealer staff on Company systems and processes |
| b) Train the staff on increasing conversions, upselling, cross selling and improving customer handling | ||
| 8 | Tally & EDC Installation & Adoption | a) Ensure all the stores get Tally installed after readiness and EDC machine also gets installed. |
| b) Consent form for EDC to be collected from all finalized stores during agreement signing. | ||
| c) Drive integration & Adoption for EDC & Tally across all stores | ||
| 9 | Paint Consultant | a) Hiring of PCs in a coordination with RD Zonal Associate hiring team |
| b) Drive productivity for PCs across all the stores ensure they are filing the required CRM data on time | ||
| c) Manage performance of PCs though regular follow ups and review |
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