Team Lead - Hub & Category Development – North

Job Purpose

• Continuous study of   Knits market of North India  & penetrate with Birla Cellulosic fiber products in Cotton/Polyester dominated market which holds over 90% share in North Knits manufacturing base.
• As lack of knowledge among consumer & viscose towards Viscose/Modal, A focused approach is needed to highlight & establish Viscose/Modal branding as most sustainable & close to nature.
• The Indian textile manufacturing market is one of the most fragmented in the world and hence lacks economies of scale as well as economies that are generated through integrated models.
• To understand deeply the mass retail & wholesale Knitted fabric/apparel segments in India for BC engagement in the Knits category.
• With development of India as alternative to China in textiles, Flat Knits segment along with weft knits  in North India is expected to grow with CAGR of around 15% growth in coming years. We will need to work on more specific product development in Cellulosic & blended yarns for our growth.
• Provide direction for Birla Cellulose to enter the Knitted segment mass distribution channel for categories through focused strategies.
• To develop business model & execute mass usage of various BC Products in Knitted Sweaters/Flat knits & Tops/Legwear

KRAs 

• Business Development Volume in North region Markets (Ludhiana, Delhi-NCR).
• Map & shortlist HEPs, SUPs, Labels for Knits –Tops,Flat Knits Legwear & loungewear
• Product development and perfection through SCM / TRADC/ Design team
• Creation of HEPs for ready stock availabilities to support label requirement
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Mandatory skills

• Marketing , business development approach , 
• Passionate, Go & get attitude, 
• Background of Knits is preferred. 
• To understand deeply the fabric/apparel segments in Delhi , NCR  & Ludhiana for BC engagement in the Knits category.