Revenue Lead - Digital

Designation: Associate Vice President

Location: India Maharashtra Thane - GCorp

Organization: Financial Services

Job Description:

Key Result Areas	Supporting Actions
Product strategy	Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth Create buy-in for the product vision both internally and with key external partners
Product Development	Building scope and requirements for digital platforms basis the product strategy Understand and lead analysis of the competitive environment, customers and product metrics to determine the right set of features to drive engagement Translate product strategy into detailed requirements and prototypes Work with design team to guide design of UI/UX Considering the product lifecycle - own, prioritize and execute the product roadmap Define and analyze metrics that inform the success of product across digital channels
Stake Holder Management	Communicate product strategy, roadmap, and updates to internal stakeholders, including executives, sales teams, and customer support. Collaborate with Business, Tech and Vendors for requirements and product delivery Engage with customers and gather feedback to understand their needs, pain points, and satisfaction levels.
Technical and QA Team engagement	Working closely with the technical team to build and deliver the product Working closely with third party partners for integrations/customizations and defining technical service level agreement. Overseeing the entire testing of the product before release, working closely with the QA team to check the test cases drawn out Self-QC the finished product knowing the initial product requirements
User Experience enhancements basis Analytics	Study data from customer analytics and define, alter and enhance design processes whenever required Analyzing data to understand the various user pain points and then making changes to the product accordingly Enhancing product feature-wise flow and usage and defining new user journeys
Managing Product Release Cycle management	Owning the product development lifecycle month-on-month Prioritizing feature development and enhancements for every release Setting timelines and stake holder management for features Using analytics to optimize process flows and identify/solve customer issues

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