Jewellery
Indriya, the Group’s signature retail jewellery brand, reimagines how India adorns itself—offering a thoughtfully curated selection of designs that honour every mood, moment, and milestone.
Key Brands
Indriya
Key highlights
$600 Million Foray
With an initial investment of $600 million, Aditya Birla Group entered the branded jewellery retail segment—setting the foundation for a transformative retail journey.
5,000+ Signature Styles
With 5,000+ distinctive styles and 500 modular pieces, Indriya brings versatility to jewellery, to highlight the diverse ways in which India adorns every occasion.
100-Store Vision
Currently present in Delhi, Mumbai, Pune, Ahmedabad, Jaipur and Indore, Indriya is set to expand its footprint with a plan to launch 100 stores across India.
Current vacancies in Jewellery
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