Novel Jewellery
Novel Jewels Limited is a newly launched business within the Group, which aims to create an aspirational national jewellery brand with a strong regional flavour. India's gems and jewellery market contributes approximately 7% to the GDP and is expected to reach US$ 70 Billion by 2025. The jewellery industry in India is largely driven by individual family-owned businesses with very few national brands. Novel Jewels Limited will invest about Rs. 4000-5000 crore to build a nationwide network of large format exclusive stores.
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