Market development and detail understanding for Specialty blends :Plastics & additives (Twist)
- Sustain & grow current product & application.
- Develop a deper understanding of market and potential.
- Expand applications to New User segment of primary plasticizers
- Understand the drivers for business like pricing,industry trends,competition , seasonality impact.
- Develop a business portfolio for short term(FY22) and long term growth plan.
- Use PEARL tracker tool for portfolio management
New Product / application Development and special projects
- This is Inside-out approach.
- Based on business case we develop product / applications.
- Work on projects and get product qualified in India . Expand later into EMEA and Europe.
- Explore product adjencencies through outsourcing e.g : Chlorinated PE / Chlorinated PP
Geographic expansion & new customer development
- Pan India expansion
- Look for select customer base in International market.
Techno-commercial approach for NBD
- Customer trials to establish business.
- Work with Technical service & development(TS&D) Team.
Develop collateral with TS&D team for established product/applications
Achieve Budgeted Numbers – Volume/revenue and at higher contribution margins.
- To achieve budgeted numbers with the Existing and Newly developed customers.
- Ensure that %margins at customers are higher than standard products.
- Control on receivable and keep overdue to <2% of the total exposure.
Customer Complaint & Resolution
Attending & resolving Customer complaints with help of Other department (Technical/R&D/Logistics etc)