Leveraging the Aditya Birla Group synergies, Grasim has announced its first such venture and intends to attain market leadership in B2B online marketplace for building materials, earmarking investments to the extent of ~₹2,000 Crore over a period of five years. This B2B platform will transform and elevate how SMEs experience the business and help them in more efficient procurement. With this foray, Grasim will be able to leverage the data and network of its large B2B ecosystem and address various challenges within the existing supply chain. Such investments will also enable Grasim to add new high-growth businesses with clear adjacencies within its standalone businesses and its subsidiaries and associate companies.

Product Categories: Cement, Steel, Doors and Windows, Kitchen & Electricals, Paints, Sanitaryware, Plumbing and Tiles

Value Proposition: Integrated Procurement (cement to credit solutions), On-time and Guaranteed delivery, Assured quality through superior product range and Competitive Pricing.