Area Incharge - E-Commerce Marketing - Mumbai


Job Description:

Job Objective
o   Get maximum visibility for Linen Club/ LCA/ Cavallo on digital platforms to drive revenue through management of owned, paid and earned digital media
o   Job holder will be responsible to optimize use of marketing budget to get the Maximum revenue and Contribution through partner e-com portals


Primary Responsibilities
o   Development of e-com Marketing plan for LCA/ Cavallo & Linen Club - ensuring visibility during peak seasons and sustenance for always on better visibility compared to competition
o   Work with IT partners/ ecom portal partners/ Digital agency for development of Brand store/ Brand pages Curating content, creatives, photoshoots, videos and other brand related content for e-com portals. Ensuring brand has a premium imagery compared to competition
o   To develop merchandise specific stories for e-com portals including content development, blogs, stories, creatives
o   Development of channel specific promotion Targeted Plans in line with marketing plan to ensure maximum CPM/ CPC and top listing across portals
o   Leveraging own platforms like Facebook, Instagram, Twitter, Linen Club website for e-com specific posts in coordination in Digital Manager/ Digital agency
o   Co-ordination with marketing counter parts of E-commerce channels on continuous basis for Ad. Plans/ innovations and joint promotional plans
o   Analytics to track RoI of campaigns, traffic movement to and from page, retargeting potential users etc
o   Competition tracking to get the best practices from other brands on e-commerce channels and implement for Linen Club


KPIs-
o   Traffic on Page/ Conversion
o   Impressions/ CPM/ CPC plan vs delivered
o   RoI for campaigns
o   Linen Club rating on website user experience on page

Key Stakeholders
o   Brand Marketing team
o   E-com team
o   IT team
o   Digital agency
o   E-com partners


Qualifications:

MBA / Diploma - E-Commerce / Digital Marketing / Branding / Media


Minimum Experience Level:
6 - 8 Years

Report to:
General Manager - Marketing

 
Please ensure the completeness of application. Incomplete Application will not be accepted.