Area Incharge - Digital Marketing - Mumbai (Deputy Manager / Manager)


Job Description:

Job Objective

o   Get maximum visibility for Linen Club/ LCA/ Cavallo on digital platforms to drive revenue through management of owned, paid and earned digital media

o   Job holder will be responsible to optimize use of marketing budget to get the Maximum revenue and Contribution through partner e-com portals

Primary Responsibilities

o   Development of e-com Marketing plan for LCA/ Cavallo & Linen Club - ensuring visibility during peak seasons and sustenance for always on better visibility compared to competition

o   Work with IT partners/ ecom portal partners/ Digital agency for development of Brand store/ Brand pages � Curating content, creatives, photoshoots, videos and other brand related content for e-com portals. Ensuring brand has a premium imagery compared to competition

o   To develop merchandise specific stories for e-com portals including content development, blogs, stories, creatives

o   Development of channel specific promotion Targeted Plans in line with marketing plan to ensure maximum CPM/ CPC and top listing across portals

o   Leveraging own platforms like Facebook, Instagram, Twitter, Linen Club website for e-com specific posts in coordination in Digital Manager/ Digital agency

o   Co-ordination with marketing counter parts of E-commerce channels on continuous basis for Ad. Plans/ innovations and joint promotional plans

o   Analytics to track RoI of campaigns, traffic movement to and from page, retargeting potential users etc

o   Competition tracking to get the best practices from other brands on e-commerce channels and implement for Linen Club

KPIs-

o   Traffic on Page/ Conversion

o   Impressions/ CPM/ CPC plan vs delivered

o   RoI for campaigns

o   Linen Club rating on website � user experience on page

Key Stakeholders

o   Brand Marketing team

o   E-com team

o   IT team

o   Digital agency

o   E-com partners

 



Qualifications:
Graduate - With additional qualification in Digital Marketing Media etc.

Minimum Experience Level:
9 - 12 Years

Report to:
Senior Vice President

 
Please ensure the completeness of application. Incomplete Application will not be accepted.
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