(Knowledge, skills, attitudes or any other attributes the person should possess to do the job well)
� Developing and implementing marketing plans designed to assure achievement of agreed to volume, quality, market share and profit objectives.
� Conducting competitor analysis by keeping abreast of market trends & competitor to achieve required market share metrics.
� Driving sales initiatives & achieving desired targets with overall responsibility of return on investment and exploring marketing avenues
� Conceptualizing & implementing sales promotional activities as part of brand development and market development effort.
(Any specific undertakings or activities you would expect the person to have / done in his / her previous jobs)
Exploring potential business avenues, achieving increased business growth and initiating market development efforts.
w Streamlining pre-existing processes to enhance efficiencies, while minimizing operational time / costs; ensuring optimum coverage of all potential customers.
w Implementing sales promotional activities like promos, schemes, etc. as a part of brand building & market development effort.
w Developing channel partners for achieving business volumes consistently and profitably.
w Formulating distribution strategy to penetrate markets & widen customer base.
w Evolving strategies to achieve desired business objectives & implement recognition campaigns for enhancing motivation.
w Recognizing and establishing financially strong and reliable channel partners for deeper market penetration; providing training to channel partners for ensuring quality performance.